Here at Webcase, we understand how important Search Engine Optimization is. What's the point of a website if no one can find it? Although all of our websites include organic search engine optimization, we do offer additional options. Our ongoing SEO services are perfect for businesses who want to rank higher in search engines as quickly as possible and stay at the top.
Optimize your website with the right keywords and speed improvements
Let search engines know your website is secure and organized
Request and manage your reviews with more efficacy through text or email messages
Send monthly emails to inform subscribers about attractions, events, and promotions
Get your business set up with active social media accounts that post daily
Receive easy-to-read monthly reports that you can understand and use
The role of Search Engine Optimization is to get users from the search engine to your website. But once a user is on your website, it's up to quality content, intuitive design, inviting calls-to-action, reviews, reputation management, etc. to close the sale. SEO is leading the horse to water, a high-quality website and social proof encourage him to drink.
There is a lot of confusion surrounding the distinction between Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO is characterized by organic website optimization, while SEM usually refers to paid advertising like Pay-Per-Click (PPC). SEO is an organic growth that can take months to mature and bear fruit.
The site that shows up in rank #1 is different for each user based on factors like browsing history, geographic location, and then, of course, the website rankings. Specifically, in the lodging industry, directory websites like Expedia, TripAdvisor, and BedandBreakfast.com are going to have a very high Domain Authority—this sets the bar much higher than is realistic for a lot of individual businesses. None of this is to say that rank #1 is impossible, but taking a realistic look at the search term and your competition will help set correct expectations.